Framing By Winton Business Card and ID

authored by Matt

Framing By Winton Company Busness Card

Framing By Winton business identity (logo) and business card

My approach to the business identity aspect of the project included accentuating the “W” of Winton into a series of “L” shapes, a natural for this business which deals with building frames. The “W” becomes part of two interlocking frames, which again reinforces the “framing” theme.

On the business card design, I made the frame outlines a bright silver foil to accentuate the shape and to be more eye–catching. A gray graphic shape, echoing the “W” shape, rounds out the design.